Google ads
I worked on complex, strategic, B2B email campaigns for Google over the course of about three years. I designed each email as the Senior Designer on this account, collaborating closely with a Creative Director to ensure alignment with Google's brand identity and messaging goals. While Google Analytics and Workspace emails adhered to a templated format, I enjoyed more creative freedom with the Google Ads emails. The primary challenge on this project was distilling complex content into visually engaging and easily digestible emails.
